Regular data cleansing is a prerequisite for clean and healthy marketing databases. The reason for cleaning data is obvious. About 3% of business data decays in a month. And if left unattended, most contacts in your database will be redundant or go waste.
BlueBridge Data Solutions Data Cleansing solution offers the most comprehensive and cost-effective solution to scrub your data and make it useful for your business.
Our fast, effective, and proven data cleansing services will result in:
- Greater returns in marketing
- Improved customer satisfaction rates
- Saved money from wasteful campaigns
- Reduced complaints from wrong emails or calls
How do we check and correct your data?
We validate each record in your customer file through an automatic matching process. During this process, we scan your data with our master database of 30 million business contacts. In this automated process, the matched records will be flagged and updated with fresh data. Apart from this, we manually check the records and ensure that the contacts are valid.
We also perform additional data hygiene during Data Cleansing. In this process, we:
- Identify redundant contacts and remove them from the customer file
- Remove all duplicate contacts
- Standardize data by following one consistent format
A clean database will be a big boost to marketing and decision-making. For more information on this service, talk to our representative or ask for a brochure.
By having a database that has been cleaned and properly maintained, you can help to ensure that employees are making the most of their work hours. Rather than contacting customers using outdated information or creating duplicate vendor files in the system, staff can maximize their productivity and efficiency by quickly and conveniently finding and working with clean records.
For this very reason, clean data also helps to reduce the risk of fraud, thanks to the fact that your staff will be able to access an accurate vendor or customer file when issuing payments and/or refunds.
IMPROVE ACCOUNT MANAGEMENT AND ANALYSIS
If your business has a clean database, you are going to have the power to more effectively analyze and manage your company’s spending. Look at it this way- by viewing accurate records that are consistently maintained and managed, you can figure out where funds are going and if there may be ways to cut costs. For example, you can manage your debit balances or negotiate with your vendors to see if any concessions can be made to reduce expenses.
For all of these reasons and more, it’s wise to choose a data cleaning tool that can help you to maintain accurate and reliable records for your business. Not only can clean data save you time and money, but it can ensure that your business achieves the level of organization that it needs to be successful now and in the future.