DATA PROFILING – REFINEMENT – ENHANCEMENT

DATA PROFILING

After the process of cleansing, BlueBridge Data Solutions takes your data to the platform called “ Profiling Data” we will examine the data available in an existing data source and collecting statistics and information about the data. The purpose of these statistics is to find out whether existing data can be easily used for other purposes.

In the process of data profiling, BlueBridge Data Solutions perform some of the actions, like “ Completeness Analysis, Uniqueness Analysis, Values Distribution Analysis, Range Analysis, Pattern Analysis “ with all these key will be performed then
actions your Business data profiling will be made.

 

DATA REFINEMENT

Valid customer data is a prerequisite for every business communication. Companies spend trillions of dollars to update, maintain, and refine customer data. Despite the best efforts, most executives are worried about the bad (or erroneous) client records recurring in their customer database.

One way to address this “incorrect contact details” problem is Data Refinement.

Our obsession with high-quality data helps our clients rebuild the data and use the accurate data for marketing.

  • Eliminate undesirable data from your system
  • Ensure high deliverability in email campaigns
  • Improve the quality of your customer database
  • Save the money you spend on marketing and data management

 

DATA ENHANCEMENT

Every organization knows the importance of recording and storing data of its customers, prospects, and vendors. However, data quality issues undermine the effectiveness of data used in different aspects of the business. The common data quality issues are undeliverable email addresses, wrong phone numbers, missing values, and duplicate data.

Organizing customer information with the latest contact information is critical for marketing, cross-selling/up-selling, and improving customer service. But, when you used invalid data for marketing, it impacts the response rates retarding growth.

  • Adding relevant fields to your customer file and cleaning outdated data
  • Scanning the entire database and maintaining the correct data format
  • Verifying the accuracy of each record and removing duplicates

Our data enhancement service is designed to meet your specific requirement and at affordable rates. The systematic processes we implement are helping many organizations in these many ways:

Reducing bad contacts: Removing bad contacts makes your database efficient

Big savings on cost and time: Quick turnaround saves time and money

Increase the accuracy of marketing: Helps in targeting specific customers